This website leverages a robust technology stack to deliver a seamless and effective user experience. Built on Shopify, the platform benefits from its inherent e-commerce capabilities. Performance is optimized through the use of a CDN (cdnjs and Cloudflare), LazySizes for image loading, and Priority Hints for resource prioritization, resulting in a Lighthouse performance score of 0.85. Key technologies like Modernizr and core-js ensure cross-browser compatibility. For payment processing, the site integrates with PayPal, Google Pay, Mastercard, Visa, and Shop Pay, offering users a variety of secure options.
The stack is strategically chosen to enhance SEO and user engagement. A perfect Lighthouse SEO score of 1 is achieved through the implementation of Open Graph for social sharing and adherence to best practices. User experience is further enhanced by features like PhotoSwipe for image galleries and integrations with marketing tools such as MailerLite, Klaviyo, and PushOwl for targeted communication. Analytics are tracked via Google Analytics, Google Tag Manager, and Facebook Pixel, providing valuable insights for continuous improvement. The use of Google Font API and Handlebars contributes to a visually appealing and dynamic interface. Overall, the stack reflects the website's purpose of providing a high-performing, user-friendly, and SEO-optimized e-commerce platform.
Grappling and Brazilian Jiu Jitsu T-Shirts, Gis, Gear and Accessories – The Jiu Jitsu Brotherhood
The Official Store of The Jiu Jitsu Brotherhood - Featuring the best BJJ Gis, Rash Guards, Fight Shorts, T-Shirts, Belts and Training Videos.
