This website leverages a modern and robust tech stack built around Next.js and React for a performant and SEO-friendly user experience. The UI is crafted with MUI and styled with Emotion, ensuring a consistent and visually appealing interface. Plyr handles video playback, while Google Analytics and Google Tag Manager provide comprehensive analytics and tracking. Optimization tools like Partytown for third-party script management and Priority Hints for resource loading are employed to enhance performance, further accelerated by Cloudflare's CDN. Microsoft 365 likely supports backend operations and content management.
The choice of Next.js is central to the website's purpose, enabling server-side rendering (SSR) for improved SEO (Lighthouse score of 1) and faster initial load times, directly impacting user experience. The focus on performance, reflected in the Lighthouse score of 0.74, is further supported by Cloudflare and optimization techniques. The use of MUI ensures accessibility and responsiveness, contributing to a positive user experience. By prioritizing speed, SEO, and a clean UI, the tech stack directly supports the website's goals of attracting and engaging users effectively.
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