Website Technology Stack and its Impact

This website leverages a modern technology stack designed for performance, SEO, and a seamless user experience. Built with Next.js and React for a dynamic and interactive front-end, it utilizes Wagtail as a powerful CMS for content management. Tailwind CSS ensures a consistent and responsive design across devices. To optimize delivery and security, the site is hosted behind Cloudflare, employing features like Priority Hints and Cloudflare Rocket Loader to improve page load times. This focus on speed directly impacts user engagement and search engine rankings, as reflected in the Lighthouse scores.

The stack also prioritizes data-driven decision-making and marketing effectiveness. Google Tag Manager streamlines the implementation and management of various tracking scripts, including Google Analytics, Facebook Pixel, and Pinterest Conversion Tag. Cloudflare Insights and Microsoft Clarity provide further insights into user behavior and website performance. Izooto enables push notifications for enhanced user engagement. Finally, Open Graph tags ensure proper social media sharing and visibility. While the SEO score is high, the performance score suggests opportunities for further optimization, potentially through image optimization or code splitting within the Next.js framework.